Visit Newport Beach New Tourism Campaign Tells Travelers to Trade Skis for Après Sea

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Scene from the Visit Newport Beach digital campaign for Après Sea

After winning accolades for its creative tourism campaigns – including an award-winning float in this year’s Rose Parade – Visit Newport Beach kicks off 2024 with another new campaign called Après Sea.

The concept is simple: Trade in your skis for the world of Après Sea in Newport Beach, where the only thing that’s frosty this time of year is a glass of champagne.

According to information from Visit Newport Beach, the new campaign redefines the traditional winter adventure, seamlessly offering “an elevated and luxe coastal chateau experience with the warmth of a luxurious escape, all while steering clear of the cold.”

Running through February 28, the digital marketing campaign offers new après inspiration for escaping to Newport Beach with luxury accommodations, elevated dining, social hour every hour, sumptuous spas, and different types of experiences on the water.

The Visit Newport Beach website offers a look into the campaign commercial and related experiences including where to hibernate (at local resorts) and various activities only available in our coastal enclave such as culinary events and shopping excursions.

“Our ‘Après Sea’ campaign beckons visitors to trade the slopes for the sea this season and encourages a shift in the winter getaway paradigm,” says Gary Sherwin, President & CEO of Visit Newport Beach. “As a luxury coastal destination with year-round sunshine and world-class accommodations, there are so many ways to ‘seas’ the day, from soaking up the sun on a private yacht and browsing the boutiques to wining and dining by the bay. Newport Beach is not just a destination, it’s a white sand wonderland waiting to be explored.”

Visit Newport Beach is a business unit of Newport Beach & Company, the nonprofit organization established to serve as the official marketing agency for the city of Newport Beach. The agency brings together all of the marketing entities connected to the Newport Beach brand and is designed to oversee separate business units that include Visit Newport Beach, Celebrate Newport Beach, Enterprise Newport Beach and Newport Beach TV.

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