Biz Buzz: Traditional Jewelers Debuts New Fashion Island Store

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Traditional JewelersAfter more than two decades as Fashion Island’s preeminent purveyor of fine jewelry, Traditional Jewelers has moved—but not far.

The new Traditional Jewelers is a few doors down from its old location, but in a larger 10,000 square feet space (more than double its old store), making it one of the largest salons on the West Coast specializing in designer and bridal jewelry as well as Swiss watches

Four new “shop-in-shops” feature some of the world’s most prestigious brands, including: Rolex, Patek Philippe, Cartier and Officine Panerai.

The new salon also includes exquisite jewelry from the famed Fred Leighton estate collection, celebrated for its extraordinary gems from the greatest periods in jewelry history.

“We’re thrilled to be building upon Traditional Jewelers’ tremendous legacy here in Orange County,” said Michael Pollak, CEO of Hyde Park Jewelers, the parent company of Traditional Jewelers. “The additional space and new location near Neiman Marcus and Bloomingdale’s at Fashion Island is the perfect setting to showcase our comprehensive collection of impeccably-sourced gems, designer jewelry and exclusive timepieces.

Additionally, Traditional Jewelers is pleased to announce the appointment of a new General Manager, Bill Peters. Peters brings a breadth of experience in the luxury retail world, most recently at Louis Vuitton at South Coast Plaza, where he spent 14 years in various integral roles, from Store Director to Director of Client Relations.

“We look forward to an exciting new chapter for Traditional Jewelers with Bill’s extensive background working with prestigious brands and his ability to cultivate relationships with the community,” said Pollak.

Traditional jewelers is the only location in Orange County with a large presentation of Swiss timepiece brands of Rolex, Patek Philippe, Cartier and Officine Panerai Shop-in-Shops and extensive watch collections that include IWC, Jaeger LeCoultre, Chanel, A. Lange & Sohne, Longines, Omega, Breitling, Baume & Mercier, Tudor and Tag Heuer. In Orange County, Traditional Jewelers is the only authorized seller of renowned Swiss timepiece brand Audemars Piguet.

Contemporary jewelry brands includ: Kwiat, Mikimoto, Ivanka Trump, Marco Bicego, Stephen Webster, Ippolita, Armenta, Penny Preville, Pesavento and Traditional Jewelers Signature Collection.

Guests can peruse exclusive luxury collections or relax within the salon for any in-house services such as on-site watch repair, insurance replacement, appraisals, custom design and styling. The store also includes an onsite watch master with the capability of servicing fine timepieces along with other luxury goods.

A series of grand opening events will take place Sept. 3 – 6, including trunk shows, a private VIP opening reception and a public unveiling weekend. The public Grand Opening Event is scheduled for Friday & Saturday, Sept. 5 – 6.

For more information about Traditional Jewelers, visit

About Traditional Jewelers

Traditional Jewelers of Newport Beach was founded in 1979 and has been Newport Beach’s most trusted independent jeweler for 35 years. In 2012, Hyde Park Jewelers, one of the nation’s top 25 independent jewelers, acquired Traditional Jewelers and added it to its renowned portfolio of notable jewelry stores in Denver, Las Vegas and Phoenix.

For more information, visit


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