New Surf Magazine Debuts

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The Newport Beach Indy isn’t the only new publication in town.

Surf industry veterans Skip Snead (former Editor of Surfing Magazine and creator of the surfing “Airshow”) and Joe McElroy (former VP of Global Branding of Hurley) have released the first issue of Ghetto Juice, a new surf and beach culture magazine based in Newport Beach.

“We felt it was time to bring back a free local magazine that surfers could relate to, with content exclusive to their spots, their surfers, and their stories,” founding Snead explains. “The ‘free with purchase’ concept is to encourage surfers to support their local surf shops, to buy that bar of wax and grab the latest copy of Ghetto Juice and to spend less time searching the computer for local surf content and more time experimenting with surfboards and hitting the road looking for new places to surf.”

“We wanted Ghetto Juice Magazine to have a different vibe and feeling than all the other surf pubs out there by photo treatments, typography and creative layouts,” said McElroy, who is the new publication’s creative director.

The premiere issues features content from some of the world’s most famous names in surf journalism, including surfing’s first World Champion and SIMA Chairman Peter “PT” Townend, Water Magazine founder Steve Zeldin, surf writer Nick Carroll, world renowned surf photographer Aaron Chang, and ace Surfline photographers Tom Cozad, Joe Foster and John Salanoa from



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